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Marketing Properties Using Right Channels

One of my properties became vacant. After paying over 5k to rental agent for the duration of last tenancy, I decided to market the property myself… with rather encouraging results! This is how I did it. It is especially good as it did not cost me a pence.  

My current tenants bought their own house and told me in good time they intend to move out in the beginning of Sept.  My current rental agency has done a good job managing the relationship with me and tenants.

I had a ‘full management’ agreement with the rental agency. Which meant that they will take all the ‘headache’ of managing the property away from me. Therefore they collected rent on time (by direct debit) and then forwarding it on to me (via direct debit), Sent statement once every month (via email). When they received a call from tenant that property needed my attention (like fixing a dripping tap etc), agency will call to inform me of the problem.

And that was that.

For collecting rent and forwarding an occassional phone call,  they charged me over 5k over the period this property was under their ‘management’.

As tenants are moving out in about 2 weeks, I decided to manage the property myself. After all, I decided that I am fully capable to setting up the direct debit and taking calls from tenants direct – if need be, as I have to organise trademen myself anyway, whoever manages it.

Channels to Market

Rental agents sell their service to landlords on the premise that they have a large database of waiting tenants, or they have capability and means to advertise and find a suitable tenant for the property. In other words, they have channels to prospective tenants.

So I decided to explore what these channels could be? Advertising is obviously involved, all I needed to know was – which channels are most cost effective? A brief brainstorming session later, I came up with this list:

  • Advertise in local newspapers (paid)
  • Advertise on Internet, e.g. Right Move (paid)
  • Set up a website (involves cost)
  • Classified ads in papers or Internet (usualy free or very small cost)

I decided to try the last route first, as it involved minimal cost,a nd to follow up with the paid route if need be.

One obvious way was to call my local paper and place a classified ad in ‘homes offered’ section. Another one was Internet Classified directories.

Marketing That Brought Results

In the end, here is what I did:

  • Took a few picture of my property. Also took pictures of a few attractions within close vicinity of the property that tenants may find interesting (free)
  • Created a video from these pictures (free)
  • Added some music (free)
  • Placed it on You Tube (free)
  • Created a classified advert on Gum Tree (free)

That is it… then I just sat in wait for people to find me. 

End Result

People did find me on Gum Tree. I received plenty of enquiris, and requests to view the property. Within days property was let.

Here is the marketing video for my property:

 

 

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Mystery of Your Credit Scores Demystified

 

Mystery of Your Credit Scores Demystified
Dear [NAME],
If you are looking to buy property or take on credit (even apply for credit card) then you probably know what lenders want.
They need to know if you are credit worthy or not.
If their ‘super secret’ computer says that you are unlikely to default on payments then it will be an Aye!
However if you happen to live on the wrong end of your street, or haven’t been banking with your current bank for a while then it could make all the difference. The ‘super computer’ will decide whether you are trust worthy or not – regardless of your intentions.
Confused? Mystified?
Most lenders hardly ever look at your credit file. They use score cards to determine whether you are the ‘right type’ or not.
Indeed every lender has their own criteria and credit score cut off points. They treat them as ‘commercial secret’ and do not often give out too many details.
To get your credit file or credit score, people often have to spend money.
————–
Mystry no more
————–
You can now find out your credit score for FREE and anonymous. No ‘search footprint’ is left on your credit reports. his will help you to understand how credit scoring works.
http://www.checkmyfile.com/score.asp
Remember, lenders may the information specific to you and only you in consideraion when taking the final decision. But if lenders does not specifically go into your own credit file, the credit score you get here will be pretty much final.
http://www.checkmyfile.com/score.asp
Regards
Pankaj
 

If you are looking to buy property or take on credit (even apply for credit card) then you probably know what lenders want.

They need to know if you are credit worthy or not.

If their ‘super secret’ computer says that you are unlikely to default on payments then it will be an Aye!

However if you happen to live on the wrong end of your street, or haven’t been banking with your current bank for a while then it could make all the difference. The ‘super computer’ will decide whether you are trust worthy or not – regardless of your intentions.

Confused? Mystified?

Most lenders hardly ever look at your credit file. They use score cards to determine whether you are the ‘right type’ or not.

Indeed every lender has their own criteria and credit score cut off points. They treat them as ‘commercial secret’ and do not often give out too many details.

To get your credit file or credit score, people often have to spend money.

Mystry no more

You can now find out your credit score for FREE and anonymous by clicking here. No ‘search footprint’ is left on your credit reports.  

This will also help you to understand how credit scoring works.

Remember, lenders may the information specific to you and only you in consideraion when taking the final decision. But if lenders does not specifically go into your own credit file, the credit score you get here will be pretty much final.

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Rent to Own – Why rent to own concept is great news for property buyers

Recently some people have started to talk about rent to own concent.

What is Rent to Own?
Simply put, it is a easy way to achieve desired result for some one trying to buy and sell the property. This concept has been popular in USA, Australia and other places. This is a new concept in UK and therefore people do not seem to know or understand how this works.
For the buyer:
Plenty of people would like to buy a property but can’t as they do not have either deposit for mortgage, right or long enough credit histry or do not feel confident to commit themselves yet.
The Rent to own concept allows them to rent the property with right to buy. The purchase price is decided now and tenant (or potential buyer) is given the option to buy within a set time frame (say 1 to 5 years). This allows the tenant to build up the deposit or repair the credit history. This also focuses their mind on the home ownership.
The good thing is that if for any reason tenant decides that the home ownership is not for him or her, or they do not like the house or area etc then they are free to walk away.
Also, if property prices start to rise again, tenant pays the price that was agreed and not the current (higher) price. 
Whatever the current price of the house, whenever tenant decides to exercise his option to purchase the property, home owner can not refuse to sell at that price.
 
Benefits for Home owner:
They get long term tenant. They do not need a rental agency to manage that property, hence saving 10-15% management fees, as well as the void periods. And there are no estate agency fees either when they do sell the property.
Home seller often charges an option fee to enter into such an arrangement. It is usually 3% and can be lower or higher. This fee is unrefundable. Home owner also charges higher rent every month which helps with the cashflow.
Some home owners allow the deposit and excessive rent amount (over and above the going rate) to be credited towards the purchase price. This helps the tenant with deposit and increases attraction.
Indeed if tenant decides not to exercise the option then the option fee and excessive rent is not refundable.
First time buyers:
This scheme has major attractions for people who are either new in the country and hencedo not have long credit history or do not have large deposits to get a mortgage. Indeed those with bad credit histories get another chance to repair their credit and still lock in the price of their future house. 
For the DIY enthusiasts, it represents a great opportunity to DIY intheir spera time and enhance the value of this property That way when it comes to applying for mortgage and survey, property is valued at higher than agreed price. This again helps with the deposit.
In other words people can get on the housing ladder without having to hope that the goal posts (house prices or deposit amounts required for a mortgage) would not change when they are finally ready to buy the property.

What exactly is Rent to Own?

Simply put, it is a easy way to achieve desired result for some one trying to buy and sell the property. This concept has been popular in USA, Australia and other places. This is a new concept in UK and therefore people do not seem to know or understand how this works.

Listen: How Rent to Own works – a brief introduction

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

 

Benefits For Buyer

Plenty of people would like to buy a property but can’t as they do not have either deposit for mortgage, right or long enough credit histry or do not feel confident to commit themselves yet.

The Rent to own concept allows them to rent the property with right to buy. The purchase price is decided now and tenant (or potential buyer) is given the option to buy within a set time frame (say 1 to 5 years). This allows the tenant to build up the deposit or repair the credit history. This also focuses their mind on the home ownership.

The good thing is that if for any reason tenant decides that the home ownership is not for him or her, or they do not like the house or area etc then they are free to walk away.

Also, if property prices start to rise again, tenant pays the price that was agreed and not the current (higher) price. 

Whatever the current price of the house, whenever tenant decides to exercise his option to purchase the property, home owner can not refuse to sell at that price.

Benefits For Seller

They get long term tenant. They do not need a rental agency to manage that property, hence saving 10-15% management fees, as well as the void periods. And there are no estate agency fees either when they do sell the property.

Home seller often charges an option fee to enter into such an arrangement. It is usually 3% and can be lower or higher. This fee is unrefundable. Home owner also charges higher rent every month which helps with the cashflow.

Some home owners allow the deposit and excessive rent amount (over and above the going rate) to be credited towards the purchase price. This helps the tenant with deposit and increases attraction.

Indeed if tenant decides not to exercise the option then the option fee and excessive rent is not refundable.

First Time Buyer

This scheme has major attractions for people who are either new in the country and hencedo not have long credit history or do not have large deposits to get a mortgage. Indeed those with bad credit histories get another chance to repair their credit and still lock in the price of their future house. 

For the DIY enthusiasts, it represents a great opportunity to DIY intheir spera time and enhance the value of this property That way when it comes to applying for mortgage and survey, property is valued at higher than agreed price. This again helps with the deposit.

In other words people can get on the housing ladder without having to hope that the goal posts (houe prices or deposit amounts required for a mortgage) would not change when they are finally ready to buy the property.

Podcast

To hear our podcast on the Rent to Own concept, click on the play button below.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

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